Problem Summary
Retailers frequently face promo fraud—fake accounts created to exploit first-purchase discounts, referral incentives, and loyalty multipliers. Bot-driven signups and identity recycling lead to financial leakage and skewed marketing metrics.
How Verafye Solves It
Verafye identifies fraudulent account creation by analyzing identity reliability, browser integrity, signup behavior pacing, referral-source anomalies, and device reuse across multiple accounts. It helps marketers block synthetic signups without impacting real customers.
Key Capabilities Used
- Identity reliability scoring
- Browser integrity checks (tampering/scripted environments)
- Multi-account device clustering
- Signup velocity and frequency analytics
- Referral-source trust evaluation
Business Impact
- Reduced coupon/promo leakage
- Accurate marketing attribution and cleaner user data
- Lower bot penetration rates
- More reliable referral and loyalty program performance
- Protection of CAC and marketing ROI